• 2XU partnership reflects a shared commitment to performance, innovation and community
• 23,000 runners expected at the 2XU Long Beach Marathon and Half Marathon on Sunday, Oct. 5
• Athletes will benefit from exclusive product, expert support, and 2XU experiences designed to optimize performance before, during, and after race weekend
  
  
  

LONG BEACH – July 23, 2025 – Performance apparel brand 2XU has signed on as the title sponsor of the 2025 Long Beach Marathon and Half Marathon, event organizer Motiv Sports announced Tuesday. The title sponsorship is part of a broader partnership across Motiv’s North American event portfolio and underscores 2XU’s commitment to the running community. The 2XU Long Beach Marathon and Half Marathon, set for October 4–5, is expected to draw more than 23,000 participants to Southern California’s premier fall running event.

“This partnership with Motiv Sports has been a natural fit,” said Harry Markl, Chairman of 2XU. “Our product is built for performance, and the 2XU Long Beach Marathon is the perfect showcase for athletes pushing their limits in a world-class setting. We’re thrilled to be part of such an iconic race weekend.”

As the global leader in advanced compression, 2XU aims to meet runners of all levels where performance happens – on the course, in training, and throughout recovery. The brand will support athletes with premium gear and education at every stage of their journey, from pre-race preparation to post-race recovery. A highlight of the partnership includes the exclusive “2XU Long Run Tee,” available during registration – a durable, high-performance shirt made with breathable, recycled fabric and 50+ UPF sun protection, built for race day and every run after.

“The Long Beach Marathon is more than a race – it’s a community celebration of athleticism, achievement and the Southern California active lifestyle,” added Phyllis Blanchard, Vice President of Partnerships at Motiv Sports. “Partnering with 2XU amplifies our commitment to delivering a

best-in-class experience for every participant, from first timers to Boston qualifiers. October’s

event promises to be even more exciting, inspiring, and impactful for participants and spectators alike.”

As title sponsor, 2XU will have a strong presence throughout the weekend with immersive brand activations at the Health & Wellness Expo, along the course and at the finish line festival on Marina Green. Runners can expect exclusive, firsthand access to 2XU’s latest compression and recovery technology.

First run in 1984, the Long Beach Marathon has earned its reputation as one of California’s most scenic and well-organized endurance events. With a fast, oceanfront course that winds past landmarks like the Queen Mary, Shoreline Village and the Aquarium of the Pacific, the marathon obers a world-class experience for runners chasing fast times and good times.

The 2025 race weekend kicks ob Friday, October 3, with a two-day Health & Wellness Expo at Marina Green, free and open to the public. Saturday features the family-friendly Aquarium of the Pacific 5K, followed by Sunday’s main events: the marathon, half marathon, and Bike Tour – a unique ride that lets cyclists enjoy the marathon course on fully closed roads, complete with finisher medals, event shirts and celebratory beverages at the finish.

Marathon weekend concludes with a high-energy Finish Line Festival, complete with the Michelob ULTRA Beer Garden, live music, food trucks, and a coastal atmosphere that celebrates every finisher. To register or learn more about the 2XU Long Beach Marathon and Half Marathon,

visit RunLongBeach.com and follow @LongBeachMarathon on social media.

About the 2XU Long Beach Marathon

The 2025 2XU Long Beach Marathon and Half Marathon returns for its 41st edition on the weekend of October 4-5. Event weekend annually attracts more than 20,000 runners with perfect Southern California weather and a fast, flat course along the waterfront. Participants can choose from four diberent events including the marathon, half marathon, Bike Tour, or the Aquarium of the Pacific 5k, obering runners iconic waterfront views of Shoreline Village and the Queen Mary Hotel. For more information about the 2XU Long Beach Marathon or to register for the event,

visit RunLongBeach.com and follow @LongBeachMarathon on social media.

About 2XU

Founded in Melbourne in 2005, 2XU (Two Times You) exists to multiply human performance through technically advanced apparel engineered for training, racing and recovery. Worn by elite athletes, national sporting bodies and everyday runners alike, 2XU is trusted to perform when it matters most.

About Motiv Sports

Motiv Sports is a North American leader in mass participation events, dedicated to empowering individuals of all fitness levels to pursue and achieve their goals. From local favorites to destination races, our portfolio of 11 iconic endurance events brings communities together through the shared

experience of forward motion. We create, market, and deliver world-class running events that inspire, challenge, and connect participants year-round – both on the course and through digital engagement. At Motiv Sports, we believe that every step forward matters, and we’re committed to

building inclusive, supportive environments